Hear from newly WomenCertified® Professionals
"Honestly I used to ignore the women who came into the store, assuming that their husbands were the riders, but I have realized that women do control the sale. Whenever I give my presentation on warranties and insurances directly to her, a woman will almost always encourage her husband to buy them. I see now that when I'm selling insurance, she is buying security and protection. As a result, I've increased my sales by about 20%! I used to close 5 out of 10 times, and now I close 8 out of 10. I definitely recommend WomenCertified, because it opened my eyes and helped me to boost my sales."
~Hank Becker, Mike's Famous Harley-Davidson
"WomenCertified taught me so much about how women think and communicate that I developed the courage to contact and appeal to a woman president of one of America's finest foundations. Everyone who has benefits to provide others should get WomenCertified."
~Tim Kennedy, United First Financial
"Since we know that women consumers are so important, it is essential to market appropriately to them. I find the information in the WomenCertified kits invaluable and an added asset to my business strategies. Thanks so much."
~Amy Sherman, Bummed Out Boomer
"My experience with WomenCertified has been very helpful and rewarding. I learned a lot and have gained confidence and knowledge when it comes to dealing with women customers. The training modules provide steps and procedures on how you can relate to women, how women’s perspective factors into their purchasing decisions, and maintaining relationships with them. WomenCertified is a must in every company."
~Vizhamel Cocadiz, iPrint.com
All Testimonials
"Congratulations on not just building a successful company, but really changing the way corporate America sees women and treats women. Your company is a benefit to women as well as to the corporations that are smart enough to work with you."
~Donna Davis, President of Innova One Productions, LLC and Producer/Host of Home & Style TV
"I think this is a brilliant training for any sales force to heighten awareness on how to connect with women in a professional or selling environment. It's unwise to assume you know how to sell to women without investing time to understand the best way to show respect and be of service. Delia's program is for that very purpose. Fantastic education!"
~Craig Cushman, Sales Partners
"We were thrilled to have Delia Passi join us to launch the WomenCertified® program to our team. The interactive training she provided clearly revealed many "ah-ha" moments as our employees not only learned a lot about the distinct ways in which women make decisions, but how to communicate more effectively and create trusting relationships among women buyers.. Delia's sense of humor made the experience fun for all as the lessons learned applied to work as well as our personnel lives. This combination of fun and facts successfully motivated our team to pursue their certification and laid the groundwork to improve our business."
~Susan Scarola, President & CEO, DCH Auto Group
"WomenCertified definitely changed the way I interact with women customers and taught me about the women's shopping process—how they spend more time looking into it, and how I have to be more sensitive in how I treat them… And it's working. A couple came in recently and the woman said, 'We came back to buy from you because you are the only person who shook my hand and treated us as a couple.'"
~Scott Hall, Mike's Famous Harley-Davidson
"JM Lexus prides itself on its commitment to the customer and providing world-class customer service. WomenCertified is an important addition to our many efforts to deliver an extraordinary buying and ownership experience to our customers every day."
~Jim Dunn, JM Lexus
"I just finished the WomenCertified online program and loved it! I've been growing my business and marketing to women for about five years, I found the information in the course to be invaluable. It will be of great help!"
~Taiha Wagner, Build Her Dream
"Thank you so much for opening my eyes to the real decision makers...WomenCertified has truly been a valuable tool."
~Peter Moreno, Scott Clarks Toyota
"I want to thank you very much for introducing me to your WomenCertified program. I found the program to be an excellent source of information in understanding the purchasing characteristics of a woman and how big of a force a woman is in the purchasing decision process. The information and skills I have learned will not only aid me in the sales process but also in everyday life."
~Rick Mockel, Allstate Financial Services
"We have the WomenCertified Seal on our website, and one woman saw it and stopped in because she wanted to know what it was about. She hadn't been planning to buy anything for another six to eight months, but we ended up selling her a bike that day—and her husband bought one too! Then she sent her sister in, and she ended up buying one!"
~Mike Lewis, Mike's Famous Harley-Davidson
View page 2 of WomenCertified testimonials >>
