Announcing for Financial and Professional Services Firms-- “What’s Working in Marketing to Women: An Insiders’ Look at What and How the Competition is Doing”

Hollywood, FL (June 10, 2009) - In recent years, many financial and professional services firms have begun to target the women’s market. And with good reason: studies show that women are responsible for 89% of all bank accounts and that more than 60% of high-net-worth women have earned their own fortunes. Although numerous studies have focused on the financial power of women, none have fully explored the tools that marketing professionals are using to sell to women, the internal challenges of maintaining these programs or how economy is affecting program success.  

In order to understand the state of women’s initiatives in this field, Medelia, Inc., selling to women leader and founder of WomenCertified®, and the financial services marketing experts at Linder Associates have partnered to launch an annual survey titled, “What’s Working in Marketing to Women: An Insiders’ Look at What and How Competition is Doing.”

According to Medelia CEO Delia Passi, “Our clients are really leading the way in this market. We’ve seen significant upswings in sales resulting from our training and marketing activities in multiple industries, and we believe that financial and professional services firms are poised to quickly assume the leadership role when armed with the right information.” 

“We’ve long recognized that one of the great difficulties in achieving success in the women’s market is turning marketing plans into sales realities,” added Susan Linder, President of Linder Associates. “We believe that the results from this survey will go a long way to highlight what’s working and provide direction for both those with established and fledgling women’s programs.” 

The 30-question, anonymous survey will cover a range of topics including budgeting, segmentation, branding, marketing channels, marketing materials (print and web), metrics, distribution, media, training, growth opportunities and internal challenges. Companies without a women’s program will be asked to complete 10 questions. All participants will receive top line survey results. Those opting for the complete report, which benchmarks their company against all responses, can do so for a nominal fee.

The survey is open to all companies in the financial and professional services sectors, whether they have current women’s program, are contemplating creating a program or have decided against it.

Top line results will be available to press and participants in July.

Participants are invited to complete the survey on the secure survey site by clicking on the link below or copying it to their browser:
http://www.surveymonkey.com/s.aspx?sm=agA7hUjoBerM8LKQONaFWw_3d_3d

For further information: 1-(866) 937-6996.

About Linder Associates
Since 1986, Linder Associates ( www.srlinder.com ) has helped client companies manage their message, as well as the sales processes and product or service delivery. The company works with clients in the financial and professional services industries to develop strategies for both traditional and nontraditional distribution channels by integrating the best of personal selling techniques with direct response, alternate location and web selling models.

About Medelia, Inc.
With a mission of creating exceptional customer experiences for women through consulting, training and research, Medelia Inc. is America’s leader in teaching companies how to successfully sell to women and couples. Medelia is also the home of WomenCertified – the Seal women trust for better service, as well as a training and certification rich with resources to help professionals across multiple industries increase sales among both men and women. For more information visit www.medelia.com.