WomenCertified® partners with The Retail Outsource to revolutionize customer service in the wireless industry

Hollywood, FL (May 20, 2010) – With ads for wireless plans and gadgets inundating consumers from all angles, WomenCertified® has announced an exclusive partnership with The Retail Outsource (TRO) to revolutionize the cluttered wireless industry through a special focus on enhanced customer service.

The alliance provides that The Retail Outsource, which provides consultation and/or vendor outsourcing to top wireless and digital service providers as well as large and small retailers nationwide, will earn the WomenCertified Seal for excellence in sales and service by completing the WomenCertified training and certification program. In addition to specialized training for associates, The Retail Outsource will participate in ongoing reinforcement and engagement programs to keep customer service – with a women friendly focus -- top of mind.

“It’s easy for wireless retailers to lose sight of customer service since there is such a universal focus on pricing and products,” stated Brett Beveridge, CEO of The Retail Outsource. “That’s bad news for the customer, and we want to turn that trend upside down. Consumers can have it all – great value, great products and great service. That’s why we’re getting WomenCertified, to continue to invest in and reemphasize our focus on the wireless and digital services customer in any shopping environment.”

In earning the WomenCertified Seal, The Retail Outsource will commit to maintaining the highest standards of sales and customer service, with the goal of improving the overall customer experience for wireless customers during a time when price wars and product rivalries rule the industry.

Since women make 83% of all consumer purchases nationwide, the goal of WomenCertified is to create a women friendly marketplace that responds to women’s buying preferences.

According to WomenCertified founder Delia Passi, leading expert and author on gender communication and marketing to women, “We are proud to form this alliance with The Retail Outsource. There is stiff competition in the wireless industry today, and consumers are overloaded with messaging and advertising. Our partnership with TRO will provide consumers a new kind of experience when shopping for wireless services – an experience based not only on phones and plans, but one also firmly focused on customer service and creating positive customer experiences time and time again.”

About The Retail Outsource

The Retail Outsource Companies offer a comprehensive suite of retail optimization services that are unparalleled in the industry, including best-in-class retail consultation, sales staffing and management solutions; handheld-based field team automation, compliance and reporting; and retail-focused I.T. managed services. With more than 100 years collective retail experience, The Retail Outsource maximizes sales for retailers large & small, wireless and digital services providers, and manufacturers in multiple industries. For more information, go to www.theretailoutsource.com.

About WomenCertified®

WomenCertified—the Seal women trust for better service—is a proven training and certification program rich with resources to help professionals across multiple industries increase customer loyalty among both men and women through more effective communication, appreciation and an enriched customer experience. For more information visit www.womencertified.com.