New York’s Gault Toyota Celebrates Earning the WomenCertified® Seal with Charitable Events and Special Promotions for Kids and Families

Endicott, NY (May 4, 2010) – WomenCertified today announced that Gault Toyota, located at 2507 North Street, Endicott, has earned the WomenCertified Seal for excellence in providing sales and service to women.

Gault Toyota is a family run business that has been in the automotive industry since 1934. To earn the WomenCertified Seal, the dealership first received a customer nomination for service excellence from a satisfied customer. Then the sales and service team completed a series of intensive training modules to take its customer experience and commitment to excellence to the next level. Gault Toyota is now listed on the WomenCertified Locator on womencertified.com, where consumers can search for certified women friendly companies.

“We are very excited to have completed the program and earned the WomenCertified Seal,” stated Connie Gault, General Manager of Gault Toyota. “This award further supports our long-term and long-standing commitment to serving our customers.”

To celebrate earning the WomenCertified Seal, and to support its commitment to women and families, Gault Toyota hosted a special charity event on March 19 to benefit the American Cancer Society. This year Gault Toyota’s TV Sponsorship led to the largest publicity event to date. Next year Connie Gault intends to do the same as the American Cancer Society personally affects friends and family throughout our community.

In addition, starting April 27, 2010, Gault Toyota wants to treat their customers to a night out at the movies. The first 25 people who test drive a car and mentions their “Night Out at the Movies” promotion will receive two free tickets to AMC Theaters.

“We are thrilled to add the Gault Toyota team to our roster of WomenCertified companies and professionals who are raising the bar in providing the best customer service experience to women and families,” said Delia Passi, founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women. “Studies show that women are growing less satisfied with the levels of customer service they receive, and WomenCertified is working to reverse that trend. It’s a win-win opportunity for companies and consumers.”

For more information about Gault Toyota and the “Night Out at the Movies” Sweepstakes, please contact the dealership at (607) 748-8244.

About Gault Toyota

Eight years ago, Connie Gault began a mission of creating a “different” car buying experience, one customer at a time. After three years at the helm, in 2006 Gault Toyota-Scion became the largest Toyota dealership in the Southern Tier and still continues to honor this award. Connie Gault attributes this milestone to opening the door and inviting women—both customers and employees—into the new generation of the automobile industry. Gone are the days of a male-only sales staff in polyester suits with high pressure sales tactics! For more information, visit www.gaulttoyota.com.

About WomenCertified®

WomenCertified—the Seal women trust for better service—is a proven training and certification program rich with resources to help professionals across multiple industries increase customer loyalty among both men and women through more effective communication, appreciation and an enriched customer experience. For more information visit www.womencertified.com.