New York’s Gault Auto Sport BMW Completes Training and Earns the WomenCertified® Seal

Endicott, NY (April 6, 2010) – WomenCertified today announced that Gault Auto Sport BMW, located at 2507 North Street, Endicott, has earned the WomenCertified Seal and is specially qualified to provide an extraordinary level of sales and service to women.

The WomenCertified Program is designed to teach sales and service professionals how to deliver better customer service, with the goal of creating women friendly companies and experiences to increase customer satisfaction.

“Providing excellent service is our top priority, and that is why we at Gault Auto Sport BMW are pleased to earn the WomenCertified Seal -- which holds us to a higher level of sales and service,” stated Connie Gault, General Manager.

In addition to Gault Auto Sport BMW, the Gault family of WomenCertified dealerships also includes Gault Toyota and Gault Chevrolet.

To become WomenCertified, sales and service professionals must complete a series of intensive training modules to learn the communication and customer service skills proven to be the most effective and desired among women customers. Once companies and professionals complete the program, they are listed on the WomenCertified Locator on womencertified.com, where consumers can search for certified women friendly companies.

“We are thrilled to add the Gault Auto Sport BMW team to our roster of WomenCertified companies and professionals who are raising the bar in providing the best customer service experience to women,” said Delia Passi, founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women. “Studies show that women are growing less satisfied with the levels of customer service they receive, and WomenCertified is working to reverse that trend. It’s a win-win opportunity for companies and consumers.”

About Gault Auto Sport BMW

As your premier Endicott BMW dealership, we serve Binghamton BMW and other nearby customers with new and Certified Pre-Owned BMWs, used cars, parts and service. Just a short drive from Binghamton, our Endicott showroom has a large selection of BMW vehicles, including the latest 3-Series and 5-Series cars. For more information, please visit www.gaultautosportbmw.com.

About WomenCertified®

WomenCertified—the Seal women trust for better service—is a proven training and certification program rich with resources to help professionals across multiple industries increase customer loyalty among both men and women through more effective communication, appreciation and an enriched customer experience. For more information visit www.womencertified.com.