BrandStar Becomes First Entertainment Company to Earn WomenCertified® Seal,
Demonstrating Leadership in Women Friendly Programming

[Pompano Beach FL] (February 18, 2009) – WomenCertified today announced that BrandStar Entertainment, a highly regarded independent television production company, has taken the lead in the industry by completing the certification requirements and earning the WomenCertified Seal. The WomenCertified Seal signifies that a company has completed specialized gender communications and customer service training and has made a commitment to offering service and programs tailored to women consumers.

“WomenCertified is a leader when it comes to branding and marketing to women, and we are delighted to receive the certification and the opportunity to understand the needs of women consumers across America,” said Doug Campbell Executive VP of Programming.

The goal of WomenCertified is to create women friendly companies and buying experiences based on research into women’s preferences and standards of expectation. Statistics show that over 83% of all consumer purchases are made by women, making them the primary customer in almost every industry.  Through training and certification program, WomenCertified is designed to teach sales and service professionals how to deliver improved customer service, communicate more effectively and create trusting customer relationships.

To become WomenCertified, professionals must complete a series of training modules to learn the communication and customer service skills proven to be the most effective and desirable among women customers. Seventy percent of a company’s staff must complete the program in order for the company to earn the WomenCertified Seal.

Developed and conducted by Delia Passi, the leading expert and author on marketing and communicating to women, the training program includes a four-part online course track or live training and a culminating test. Passi has trained thousands of sales and service professionals across the nation in developing top communication skills, and she is the CEO and President of Medelia, Inc.

“BrandStar is now part of a growing group who are raising the bar in providing the best customer service experience—not only to women but to every customer,” said Passi. “Studies show that Americans are growing less satisfied with the relationships they have with the brands they use, and WomenCertified is working to reverse that trend. It’s a win-win opportunity for companies and consumers.”

About WomenCertified  
WomenCertified is a proven training and certification program rich with resources to help professionals increase sales through more effective communication, appreciation and an enriched customer experience.  For more information visit www.womencertified.com.

About Brandstar
BrandStar Entertainment is well known for their cutting edge content driven women’s programming, including The Balancing Act:  The Balancing Act on Lifetime television is America’s only morning show about women, for women, trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every aspect of their lives. The show airs on Lifetime Television Monday through Friday at7 a.m. Eastern/Pacific. Additional information and each segment can be accessed on the show’s website, www.TheBalancingAct.com.
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WomenCertified contact: Emily Esworthy – eesworthy@medelia.com – (305) 807-5409