Delia Passi
Author,
Winning the Toughest Customer: The Essential Guide to Selling to Women


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WomenCertified.com

This is the month to Turn Holiday Spirit into Sales!

The hustle and bustle of December is a great time to go above and beyond for your clients. Tap into the spirit of the season and build your business through holiday cheer! Try the ideas below to boost your sales this holiday season:

• Give back. Participate in and contribute to local holiday charities such as food and gift drives. You will make a positive impact on your community and have an opportunity to meet new prospects through volunteering.

• Offer limited-time holiday deals for current clients as well as special promotions for prospective clients who move their business to you.

• Though a time of cheer, the holidays can be stressful. Make sure your environment is exceptionally cheery and welcoming to help your clients relax and get comfortable. Be sure to find a place to display the holiday cards you receive.


• During meetings, focus on setting goals for the New Year and getting your clients excited to see those goals come to fruition.

• Send holiday cards to your clients, and consider including a photo of your family for a more personal touch. Think shared values!

Use the down time of the holidays to set goals and review your 2008 business plan. Start off the New Year ready to go and focusing on success.

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