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What Is WomenCertified?

WomenCertified® is the single most trusted brand for female consumers in search of the best possible sales and customer service experience. Our proven training and certification program and our robust shopping web site open doors to the women’s market for your business.

To professionals like you, WomenCertified is:
  • A unique training program proven to give service and sales professionals new insights and skills for selling products and services to women customers.
  • A lead generation tool to connect professionals with female consumers who are seeking a better purchasing experience.
  • A referral tool designed to allow satisfied customers to refer you right from your profile and share with their network
  • A customer feedback system designed to tap into the needs and preferences of your women customers.
  • A membership that connects you to sales tools, best practices, articles and forums, all chosen to help you positively affect your bottom line.
What Will Consumers Find on the WomenCertified Site?
WomenCertified.com offers female consumers shopping tips and recommendations, product information, self-tests, checklists, product reviews, and much more. On our site, women can access a database of salespeople, professionals, retail stores, dealerships, etc. that are WomenCertified. In short, consumers will find information to help them make more informed decisions.

What’s involved with becoming WomenCertified?
To complete your certification, you will register and complete four online training courses that include testing and real time practice. Once you’ve successfully completed the training program, your profile will be listed in the WomenCertified searchable database on WomenCertifed.com. You’ll also have access to all of the marketing materials and tools – from business cards and advertisements to sales tools and industry related articles – all to help you attract more female customers.
Read more about the certification process.

How long does it take to become WomenCertified?
The timeline for completing certification is up to the individual. The four certification courses are each between 10 to 20 minutes in length. You can sit down at your computer and complete each course in one sitting, or you can complete one course and return to complete the rest at a later time.

Who is the WomenCertified certification for?
The WomenCertified certification program is designed to open the doors to the women’s market for professionals in any industry. Salespeople in industries ranging from automotive to financial services to consumer electronics can all benefit from becoming WomenCertified.

Why does your business need to be WomenCertified?
National census facts show that women are responsible for 83% of all products and services bought in the US. You can’t ignore that the women’s market is critical to the success of your business. Studies have also shown that women’s shopping paths differ dramatically from men’s. WomenCertified helps you communicate with your female customers and teaches you how to 'walk the women’s shopping path' to close the sale, her way.

Why do Women use WomenCertified.com?
Women often express frustration when shopping for certain products and services. These frustrations have led to numerous complaints about a poor sales and service experience. Female consumers do not respond to the typical "close." Women are looking for better a buying or service experience, and they will do the research to find it.

WomenCertified.com also offers women a resource for their purchasing decisions. The site not only contains recommendations, recalls, and consumer reviews, but it also contains a searchable database of WomenCertified professionals and their businesses, locations and testimonials.

Who created WomenCertified?
WomenCertified is the brainchild of Delia Passi, CEO of MedeliaCommunications and the leading expert and author in teaching companies how to sell effectively to women (www.medelia.com). Delia has trained hundreds of thousands of salespeople across the country and has built partnerships with industry leaders to design the certification process and tools to support your success while meeting (and hopefully exceeding) her expectations.

What is the cost of certification?
The regular certification costs $199.00 per person. This investment includes the four proven certification courses, one year membership to the WomenCertified professional site, and access to all of the WomenCertified marketing tools, including our monthly Selling to Women eNewsletter and monthly sales and marketing tips of the month!

Click here to register.

What are some of the benefits of certification?
  • Complete online Certification training program
  • Monthly e-newsletter and tips of the month email
  • Reinforcement training and expert advice videos
  • Lead generation and a simple to us referral program
  • A searchable database used by millions of consumers
  • Back-end reporting on all activity on your profile

Who should I contact if I have technical difficulties with the WomenCertified professional site?
 Contact our support staff at support@womencertified.com with any technical questions about our site or call our toll free number at 1-866-937-6996.


Visit our Benefits page to read a complete detailed list of all of the features you have access to once you are WomenCertified.