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How do they earn the Award? The Women's Choice Award by WomenCertified® is issued to businesses who meet a higher standard of customer experience among women. The Choice Award signifies that they have scored on average a good plus rating among women. How did we determine this rating system? Based on surveys of tens of thousands of women from our own WomenCertified Panel as well as with research providers such as the Wharton School of Business and JD Power.

Through this Seal, women are helping women identify businesses that value the customer experience and appreciate the needs and preferences of their female consumers. The Seal is a symbol of empowerment for women as collectively we can change how businesses treat us and women in generations to come.

Even though women account for 85% of all consumer purchases, most women say that businesses are not meeting her needs and delivering the customer experience they seek. Now women and their families can identify businesses that do care about making their experience a good one, and are working to exceed her expectations.

That's why we encourage you to participate in the Rants and Raves forum and tell us about your experiences. We encourage you to visit us often and tell your friends so that together we become the strongest consumer voice in America and beyond.

Smart Shopper tips and tools
Impulse Buying: Facts and the Fixes
Impulse buying can cost you hundreds and even thousands of dollars a year. Just $25 a week in impulse spending equals $1300 in excess spending a year. Here are some facts on impulse buying: 88% of impulse purchases are made because the item was on sale. Impulse buyers tend to make purchases because it improves their mood – not because the item is useful or necessary.
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Article: Save Money by Reducing Waste
How many times have you opened the fridge to find that the majority of the food had expired or gone bad? How often do you grab a bottle of water on the run instead of filling a reusable container? In our busy society, it’s easy to overlook how wasteful we can be. Even in a tough economy, most of us still waste more food and resources than people in many countries have to begin with. Not only is waste irresponsible and harmful to the environment, it’s also tough on our wallets. Read more...
Get the Best Medical Experience
Though doctor visits aren’t necessarily our favorite activities – especially when seeing a new doctor for the first time – there are ways to improve your experience. We talked to some expertsCheck out the office environment. and did some research to put together these quick tips for being a smarter first-time patient: Check with your insurance, Research the doctor’s reputation, Ask questions.
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