WomenCertified®, the voice of female consumers, awards businesses and brands based on consumer experience. WomenCertified is on a mission to give women a collective voice so we can help each other identify businesses who deserve our loyalty and referrals. We are a trusted referral source for businesses and brands that women in your community would recommend.
Those businesses and brands that meet a higher standard of customer experience among women are awarded the Women's Choice Award. The Award is based on surveys of tens of thousands of women, as well as research conducted in partnership with the Wharton School of Business on what drives the consumer experience for women vs. men. This research led to the development of the Female Sales and Service Satisfaction Index. Businesses that perform well are awarded the Women's Choice Award.
What does the Seal of Excellence represent?
Through this Seal, women are helping women identify businesses that value the customer experience and appreciate the needs and Preferences of their female consumers. The Seal is a symbol of empowerment for women as collectively we can change how businesses treat us and women in generations to come.
Why single out women consumers?
Women are the most important consumer segment, considering we account for 85% of all consumer purchases. Yet according to numerous studies most women say that businesses are not meeting her needs and delivering the customer experience they seek. Now women and their families can identify businesses that do care about making their shopping experience a good one, and are working to exceed her expectations.
And according to the first ever gender based customer satisfaction study where we partnered with The Wharton School to produce, we found that when businesses meet the needs of women they exceed those of men! So any smart business should aim to meet the needs and expectations of women!
Our commitment to you!
The WomenCertified Seal is a symbol of excellence in customer experience awarded by women like you! When you see the Seal, know that women in your community have rated that business as a business they trust to give you the kind of respect, customer service, assistance and buying experience you expect and deserve.
And our promise to you is that we will act as your consumer advocate should a business awarded the WomenCertified Seal disappoint you. We’re not just a place to rant and rave, we will investigate your complaint and expect that our awarded businesses seek to satisfy your rant to your satisfaction.
That’s why we encourage you to participate in the Rants and Raves forum and tell us about your experiences with business recognized by WomenCertified . We also have a team of volunteer Mystery Shoppers that report back to us on their shopping and buying experiences. We encourage you to visit us often and tell your friends so that together we become the strongest consumer voice in America and beyond.
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