Women Friendly Leader in Sales & Service

About WomenCertified®

WomenCertified is the solution for women in search of a better buying and service experience. For the sales and service professional, WomenCertified is a proven training and certification program and membership website, rich with resources to help professionals increase sales through more effective communication, appreciation and an enriched customer experience.

What WomenCertified is to Certified Members:
  • A unique and proven training program proven to give service and sales professionals new insights and skills for selling products and services to women customers.
  • A lead generation tool to connect professionals with female consumers who are seeking a better purchasing and service experience.
  • A customer feedback system designed to build referrals and share appreciation.
  • A membership that connects you to sales tools, marketing tools, best practices, articles and forums, all designed to help you increase your bottom line and your customer satisfaction.
Our Story:
WomenCertified was created by Delia Passi, the author of "Winning the Toughest Customer: The Essential Guide to Selling to Women", a recognized leader in marketing and selling to women and former Publisher of Working Woman and Working Mother magazines. Through her interaction with female consumers, Delia recognized the need for educating sales and service professionals on the unique path women follow to make purchasing decisions. Today Delia's company, MedeliaCommunications is the leader in training Fortune 500 companies on how to increase sales among women and couples and she is the most sought after speaker worldwide on selling to women. Finally Delia is bringing her proprietary training and marketing insight to all sales and service professionals as well as business owners.

Her work has resulted in extraordinary gains for large sales organizations who have made a commitment to pay attention to the preferences, priorities and unique communication style of women customers. Through the consumer side of WomenCertified she has expanded her commitment to not only providing women customers with a better buying experience, but by empowering women to become smart shoppers.

For the consumer, WomenCertified.com is a user friendly site designed for female consumers to visit when planning an important purchase or service decision. The site not only provides recommendations and reviews to the consumer, but also offers access to a searchable database of WomenCertified professionals.

The Professional side of WomenCertified.com presents the online, on-demand Certification training, as well as tools and resources to improve sales and enhance your relationship with women customers. WomenCertified does not train people how to sell their products, or how to trick women into a purchase they would not otherwise make. We train professionals to better communicate with women to make them more comfortable while making decisions.

Here's a great perk, many of our WomenCertified professionals share that our training has enhanced their relationships with all the women in their lives, not just their customers!

Why Get Certified?